Tuesday, May 8, 2012

On Product Design

I have always been interested in product design. When it is easy it is better. I hate clutter and complicated piles of things never used. The moment this product arrived we decided to photograph the beautiful simplicity of it: Melitta's new Ready Set Joe, their new single cup coffee brewer.

You punch a filter in the top, scoop a spoonful of coffee beans (freshly-ground, of course), pour some boiling water over it and as soon as you are out of the shower it's perfect. My hint is to throw a spoonful of sugar and cream into the cup. One stir and you can relax for a moment as you catch up on the buzz of the day before that nasty morning commute.