Tuesday, November 8, 2011
The Power Of Candy
We joined our friend Bianca Garcia (center) of Confessions Of A Chocoholic recently at the W Hotel, Boston, to celebrate, what else, chocolate!
Yes, the people from 3 Musketeers were in town to introduce their new, improved candy bar and selected a local blogger to host the event. This was the first time, for me, to see a well-known national brand work with a local blogger and they pulled out all the stops. Increasingly, bloggers are being recognized as influential leaders with thousands of loyal readers and followers.
Bianca hosted a party for 100 with open bar, passed appetizers, delicious chocolate desserts and all the full size 3 Musketeers bars guests could snap up. My kinda schwag!
With Sara Steele-Rogers of Eventbrite.
Congratulations Bianca! The power of blogging.