Saturday, January 15, 2011
The image above is known as a QR (Quick Response) code. It was originally designed by Toyota as a sort of bar code to quickly relay the location and inventory of automobile parts. If you scan it with your smart phone it will immediately take you to a site that provides further detailed information on whatever you are reading or looking at. Last weekend I was working with Chef José Duarte of Taranta and he asked me what I knew about QR codes. I said not much but we should find out more about them. As a result, we have begun to play with these codes and dream up innovative, exciting and maybe even crazy ideas on how to use them in restaurants. Later today we will be at the Fairmont Copley Plaza where José is going to try and embed a QR code on a plate using squid ink. It's an experiment. The vision is to use the code to tell the diner exactly where the food they are consuming was sourced, and when. It may even introduce you to the fisherman who caught that seafood on the plate.
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