Wednesday, May 26, 2010
The Pursuit Of Coffee
As you know from previous posts we at TBF are somewhat of what others would call coffee snobs. We have a few, select coffee shops (and that does not mean coffee chains) that we visit and pretty stringent standards. You will also know that we receive dozens of new products to sample and try most of which we never mention at all because basically we have nothing good to say about them. Not so with ROASTe.
Last month, Mass High Tech included ROASTe among “five startups you should follow” in their Startup Watch report. Two of their roasters are also local – Flat Black Coffee has three Boston area locations, and Jim’s Organic Coffee is sold at more than 12 metro-Boston areas, including two Whole Foods. What they do is sell coffees from bunches of local roasters who otherwise may not have access to the distribution channels. So, it's a good business model for everyone.
They invited us to sample a product of our choice and we went with the Higher Ground Mocha Java blend we thought would make a killer cafe au lait, which requires a darker roast and stronger flavor. Higher Grounds is located in Leeds Alabama and this blend was nothing less than heaven. One hundred per cent organic and Fair Trade, it's the kind of product we love and love to talk about supporting. Higher Ground is just one of the many local roasters.
Know of any good local companies with great roasted coffees we have not covered yet? Let us know. We are always in pursuit of great java.