Thursday, May 21, 2009

boYo Now Open

What exactly is a boYO?

It's a brand new (just opened this week) all natural, homemade frozen yogurt shop in the Beacon Hill area. The weather couldn't be more cooperative for opening a frozen concoction shop so it's no wonder business has already been good.

175 Cambridge Street
(across the plaza from Whole Foods)
Beacon Hill, MA 02114
617-227-boyo (2696)

Owned and operated by a husband and wife team, they seem to be listening to the public. We opted for the berry flavor which struck the perfect balance between sweet and tart. In fact, they changed the recipe when the initial customers complained that it was a bit too sweet. They will also soon be featuring a dairy free assortment of sorbet flavors. Now that's paying attention to what the people want.

Visit the website:

First week flavors include: original vanilla, boYO berry and honeydew, all made with fresh, natural fruits and ingredients. With a bright and airy decor, family friendly environment and free wifi, they also offer one hour parking validation and a customer loyalty program is one the way (buy 10, get one free).

boYo on Urbanspoon


  1. It sounds like this is the East Coast's version of Pinkberry. As a Hill resident, I can't wait to try it!

  2. Great yogurt. The berry flavor was amazing. Can't wait to go back...